Jack White On Coke…

“On”, meaning talking about, and “Coke”, meaning the cola, not the recreational dopamine. A follow-up to a previous post, Jack White’s new song “Another Way To Die”, which was penned for the new 007 film Quantum of Solace, was used in a new promo for Coke Zero. In what seems to be another ridiculous marketing mix, Coke Zero is going through a quasi makeover to integrate itself with the new James Bond flick, temporarily changing its moniker to Coke Zero Zero 7 (Did I see you just roll your eyes?). Coke being the ever-opportunist never asked White’s permission to include the new tune in the advert, and his reaction was disappointment.

“Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film ‘Quantum Of Solace’, not for Coca Cola,” read the statement. “Any other use of the song is based on decisions made by others, not by Jack White. We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety.”

Is this Jack White being pissed about his hard work not being portrayed in its entirety, or an angry artist wishing he had is hand in the Coca-Cola kick backs? Oh the eccentricities of rock stars.

– Ant

White, Jack White

All puns aside, news has been released that Jack White (The White Stripes, The Raconteurs) will be part of an unlikely duo, teaming with Soul/R&B star Alicia Keys to perform the theme song for the upcoming James Bond film, Quantum Of Solace.

“The male half of the White Stripes, who wrote and produced the tune, called “Another Way to Die,” will also play drums. The film’s soundtrack is due out Oct. 28, while the movie itself, the second 007 flick featuring hunky blond Bond Daniel Craig, hits theaters Nov. 7. …White and Keys’ collaboration marks the first time a duo have tackled the Bond song, which hopefully will be more “Thunderball” (Tom Jones = suave and sophisticated) than “Die Another Day” (Madonna = Pierce Brosnan getting his ass kicked in a Korean prison).”

Now, when you think of Alicia Keys, the first thing that comes to mind is definitely not the phrase “bad ass”, but she has bolstered her bad assery by merely being involved in 1) Making music with Jack White and 2) Being a part of the new and improved Bond series, in which Bond is more likely to exert bloody revenge for a fallen lover than worry about spewing off some cheesy line about the way he likes his cocktail.

Quantum Of Solace is in theaters November 7, 2008.

– Ant